good afternoon ladies and gentlemen:
my name is shaoshasha,i am a senior in china jiliang university and majoring in business management. i am honored to be here to deliver an introduction of our group case study .this is our team member tanglihua ,sundan and me
as we all know. sony and lenovo both enjoy high reputation among the mass. therefore, as a famous brand over asia, sony competes with lenovo in domestic market only by obtaining the knowledge of the comparative disadvantage and corresponding betterment, and this is the primary issue we should to settle. taking the customers' demand as an base, we launched a market research and thereby get an understanding that the technical standard is the computer’s feature. since qfd is of great usefulness in analyzing dates, we apply it in our study in order to figure the approach of sony‘s improvement. in addition, quality function deployment is to help transform the customer wants into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service. then according to the qfd analysis，we could get the new technical standards.
based on market research we are able to get the customer satisfaction form. according to the form, we can figure that customers pay attention to laptop's processing speed, weight, memory mount and corresponding cognition and perception. technological indicators for processing speed are basic frequency and internal memory, for weight is material, size and thickness; for volume is hard disk. these are the features for these technical indicators, in term to lenovo and sony.
then let me to explain qfd of snoy laptop. first we rank the significance degree of customer need thereby to conclude the planning matrix. after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix(影响程度划分表)
after completing the above analysis, the house of quality is our final plan .from the key qualities characters setting, sony takes a leadership in basic frequency, material and hard disk .with drawbacks in size and thickness .while internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:
1、in terms of basic frequency, lenovo performs better, however, the difficulty for improvement is relatively high. therefore, it is better to develop the attributes later rather than now.
2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a competitive advantage.
3、as for material, sony has a patent for using light material and in contrast, lenovo does not. as a result, sony has an advantage. however, there are also some shortcomings, for instance: reliability. therefore .we should learn from the other competitors in order to improve our products.
4、 when it comes to the size, sony has some advantages, whereas size is the attribute which is of the lowest technological difficulty. hence in order to beat the competitors in the market, sony should be less than 11 inch.
5、 the thickness of sony is among the best in the opening market; however it is difficult for development. consequently ir would better be delayed the technological improvement.
6、the most important one is hard disk, there is much potential for improvement ,therefore we want that the hard-disk can turn to 250g.
from the improving goals, we can see the improvements we made in parameters of size and hard-disk to get the new technical standards
this is our qfd analysis. if you have any comments about our case analysis, you are welcome to contact us. thanks for your time.
下午好，女士们，先生们：
我的名字是shaoshasha，我是中国计量学院高级和企业管理专业。我很荣幸能够在这里实现了我们集团的案例研究介绍，这是我们团队成员tanglihua，顺和我
大家都知道。 sony和联想都享有很高的声誉之间的质量。因此，作为整个亚洲的著名品牌，索尼的竞争对手联想在国内市场上唯一通过获取的比较劣势的知识和相应的改善，这是首要问题，我们应该解决。以客户的需求为基础，我们开展了市场调研，从而得到一个认识，技术标准是计算机的功能。由于qfd在分析日期巨大作用，我们应用我们的研究，以图索尼的'改进方法。此外，质量功能展开是帮助客户需要转变成一种产品或服务的工程特点，优先考虑每一种产品或服务的特点，同时设置的产品或服务的发展目标。然后根据qfd分析，我们可以得到新的技术标准。
根据市场调研，我们能够得到客户的满意度的形式。根据下表，我们可以计算，客户要注意笔记本电脑的处理速度，重量，装载存储器和相应的认知和看法。处理速度技术指标都基本频率和内存，重量是物质的，大小和厚度，为卷是硬盘。这些是这些技术指标的特点，在长期联想和索尼。
然后让我来解释snoy笔记本qfd。首先，我们排名的客户需要的重要性程度，从而结束了规划矩阵。客户的需求后，是已知的，我们可以得到的技术要求，质量表的相关性，关系矩阵和相关矩阵(影响程度划分表)
在完成上述分析，房子的质量是我们的最终方案，从关键素质人物设置，sony发生在基本频率，材料和硬盘的领导，与大小和厚度的缺点。而内部存储器之间并驾齐驱我们和联想。因此，我们得出结论如下：
1，在基本频率方面，联想性能更好，但是，改进的难度也相对较高。因此，最好是以后发展的属性，而不是现在。
2，索尼和联想的内存量是相等的，我们可以采取一些相应措施，目标竞争优势。
3，至于材料，sony有一个利用光材料和对比专利，联想不。因此，sony有优势。不过，也有一些缺点，例如：可靠性。因此，我们应借鉴其他竞争对手，以便改进我们的产品。
4，当涉及到的大小，sony有一定的优势，而大小是属性，最低的技术难度。因此，为了在市场上击败竞争对手，索尼应该会比11英寸以下。
5，索尼厚度跻身于开放市场最好的，但它很难发展。因此ir将更好地被推迟了技术改进。
6，最重要的是硬盘，还有许多需要改进的潜力，因此我们希望，该硬盘可以打开250g。
从改善的目标，我们可以看到我们的改进在规模和硬盘参数作出来获得新的技术标准
这是我们的qfd分析。如果您对我们的案例分析有任何意见，欢迎您与我们联系。感谢您的时间。
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